ESPN-STAR Sports (ESS) has unveiled its grand plans to make the 2011 World Cup presentation truly entertaining. The 2011 edition of the iconic tournament, starting on February 19, will see many first of its kind initiatives such as ‘Live’ match coverage by 3G mobile streaming in India.
With this new initiative, fans will enjoy an unrestricted access to the biggest cricket spectacle on Internet and mobile besides television.
Another first in the series is the Decision Review System (DRS), which will be introduced for the very first time for any International Cricket Council (ICC) tournament. First time ever production of the World Cup in the High Definition (HD) format will be another landmark in cricket presentation.
To give television audiences the most riveting experience, each and every match will be covered by 27 cameras including innovative features like movable slips cameras and new low 45 degree field cameras. The production will also have a mid-wicket camera position for live running between wickets.
The pre- and post-match shows will be hosted in ESS’ signature style by iconic former players and legends of the game, while live broadcast will feature as many as 30 commentators and studio experts from leading participating countries.
“There is nothing bigger in the world of cricket than the 2011 World Cup and an event as big as this, especially when it is held in the subcontinent, evokes passion and excitement like none other,” said ESPN-STAR Sports Managing Director Manu Sawhney.
“At ESPN-STAR Sports we are committed to bring alive this passion for the game to fans all across the globe in the most engaging manner. We are therefore launching many first of its kind initiatives during this edition including a special Hindi feed for select matches, HD production and Live match coverage through 3G mobile streaming,” he added.
