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Dubai, Jan 10 (IBNS) Supporters following the ICC Cricket World Cup 2011 and general cricket fans around the globe can now ensure they look the part following the launch of the official tournament online store. The site, which is being managed by international brand management company IVS Group Ltd, will offer a wide range of official merchandise, including T-shirts, polos, caps, key-rings, mini-bats and horns as well as a range of products for children centred around the event mascot, Stumpy.
Visitors to www.icconlinestore.com can shop for official merchandise by product, by team or by range and purchasing is convenient, safe and secure with Visa, Mastercard, JCB, Laser, Maestro and Solo all accepted methods of payment.
Managing Director of IVS Group Ash Kapoor said: “We are proud to be working with such a prestigious international event as the ICC Cricket World Cup 2011. It is the third biggest sporting event in the world and we are honoured to be providing the merchandising services this time just as we did at the ICC World Twenty20 in 2009 and 2010.”
The licensing and merchandise for the tournament is facilitated and managed by Licensing In Motion (LIM), the ICC’s global licensing and merchandising partner, and the online store can be found at www.icconlinestore.com with a worldwide delivery service provided.
In addition, IVS Group will also manage the official onsite event sales and will be present at all 13 venues of the ICC 2011 Cricket World Cup across Bangladesh, India and Sri Lanka. IVS always uses local suppliers and labour thus generating jobs within the community while minimising environmental impact.
As the sportswear sector of the country is experiencing a boom, Big Bazaar, the flagship hypermarket retail chain of Future Group is foreseeing a rise of around 10 percent in the sale of its fashion apparels during the ICC Cricket World Cup 2011.
The hypermarket has been appointed to serve as the authorised dealer of special merchandise for the World Cup 2011, by the ICC.
It expressed its delight over getting the licence to serve as the authorised dealer of the ICC Cricket World Cup 2011 merchandise. It stated that, through the wide range of home, personal care and apparel merchandise they would try to cater and develop a strong relationship with their consumers and would help them to express their joy and admiration for the game of cricket.
The cricket merchandise particularly designed for men, women and children are available in the price range of Rs 199 to Rs 449. Various sports attire and accessories like active dry tees, shorts, sports tees, track pants, sweatshirt, head bands and caps are all included in the range.
Besides the usual sports range, a graphic range of merchandise bearing cricket-inspired messages and a soft toy range tagged as ‘Stumpy’, which is the official mascot of the ICC CWC 2011 is also on display at all the Big Bazaar outlets.
ICC has released one of cricket’s biggest communication campaigns across the sub-continent for Cricket World Cup 2011.
The ICC Cricket World Cup is the biggest and the most prestigious tournament in the game. To be held across India, Sri Lanka and Bangladesh, the ICC CWC 2011 will witness 14 nations battle for cricket’s most coveted prize. Conceptualized by the ICC Marketing Team and Ogilvy Mumbai, the campaign for ICC CWC 2011 shall arguably be the biggest to promote any sporting tournament in the sub-continent.
Navin Talreja, Managing Partner, Ogilvy & Mather says, “About 1000 matches were played between the last ICC Cricket World Cup and this one. Many tournaments, many cups but a World Cup in any sport has been and will continue to be the pinnacle of achievement. The postioning line ‘The Cup That Counts’ serves as a reminder to all cricket fans of this very simple fact.”
With this in mind, a surround campaign involving not just TV, Print, Outdoor, PR but also last mile mediums such has Digital and Activation was created for India, Sri Lanka and Bangladesh. Navin adds, “This time around we have moved away from the conventional amplification approach of the core idea across mediums. Instead the messaging strategy for different elements developed reflects different facets of “The Cup That Counts” from the point of view of the teams, players and of course the fans.”
The campaign kicked off worldwide on the 1st week of January with the launch TV commercial titled ‘Tightrope’. Abhijit Avasthi, National Creative Director, Ogilvy & Mather says, “Every country, every player and every fan has only one wish – to win the race to the cup. But this is no ordinary race. Full of obstacles and surprises, to win this race, each player would need to literally walk on a tightrope. Keeping this in mind we decided to use a metaphor and depicted a tightrope race to the cup that counts”.
The ‘Tightrope’ commercial aptly captures the passion, celebration, competition and fun associated with the game of cricket like never seen before. Shot across the entire city of Jaipur over 5 days, the commercial ‘features’ captains from most of the playing nations and over 400 fans from various countries. Professional tightrope artists were flown in from USA and UK for the filming of this commercial.
This film has been shot by the Cannes Gold winning director Bob of Good Morning Films and the music has been composed by Dhruv Ghanekar. This launch campaign shall also be supported by print and outdoor, shot by international photographer Palani Chandramohan.
In addition, fans will also get to see another campaign featuring iconic players from the sub-continent. A series of 3 commercials starring Sachin Tendulkar, Muttiah Muralitharan and Shakib Ul Hasan respectively, this campaign plays upon a deep personal wish that these cricketing legends are fostering – to bring the cup home. These films have been directed by Piyush Raghani of Old School Films and shall go on air towards end January. This campaign too shall be supported by print and outdoor.
Additionally, cricket fans shall also enjoy the Official ICC CWC 2011 Event Theme Song titled ‘De Ghumaa Ke’ that has been released on radio channels across the country. Composed and sung by Shankar Ehsaan Loy, this song brings alive the fierce sense of competition and the desire to win. The same song shall also be adapted in local languages for Sri Lanka and Bangladesh. A music video featuring Shankar Ehsaan Loy and ICC CWC 2011′s Official Mascot ‘Stumpy’ is also in the works and shall be released by end of this month.
Further, ICC shall also unleash a slew of contests and below the line initiatives to help spread the CWC 2011 buzz. Across venue cities, Official Countdown Clocks shall be placed at airports and popular malls, uniquely designed ICC CWC 2011 branded vans shall give fans a chance to share their wishes, radio stations shall run contests to help fans win tickets and much more.
As a part of ICC’s CSR and youth outreach initiative, Ogilvy also rolled out a nation-wide school contact program alongwith UNAIDS. The program reached out to 8 cities, 70 schools and above 10,000 students who got a chance to learn about AIDS awareness and also participate in an Inter School Mini Cricket World Cup Tournament.
Sri Lankan selectors have named their final 15-man squad for the ICC Cricket World Cup 2011. Sanath Jayasuriya, Chaminda Vaas and Suraj Randiv are the notable absentees.
Captain of Sri Lanka's 2007 World Cup side, Mahela Jayawardena, has been named as the vice-captain.
ESPN-STAR Sports (ESS) has unveiled its grand plans to make the 2011 World Cup presentation truly entertaining. The 2011 edition of the iconic tournament, starting on February 19, will see many first of its kind initiatives such as ‘Live’ match coverage by 3G mobile streaming in India.
With this new initiative, fans will enjoy an unrestricted access to the biggest cricket spectacle on Internet and mobile besides television.
Another first in the series is the Decision Review System (DRS), which will be introduced for the very first time for any International Cricket Council (ICC) tournament. First time ever production of the World Cup in the High Definition (HD) format will be another landmark in cricket presentation.
To give television audiences the most riveting experience, each and every match will be covered by 27 cameras including innovative features like movable slips cameras and new low 45 degree field cameras. The production will also have a mid-wicket camera position for live running between wickets.
The pre- and post-match shows will be hosted in ESS’ signature style by iconic former players and legends of the game, while live broadcast will feature as many as 30 commentators and studio experts from leading participating countries.
“There is nothing bigger in the world of cricket than the 2011 World Cup and an event as big as this, especially when it is held in the subcontinent, evokes passion and excitement like none other,” said ESPN-STAR Sports Managing Director Manu Sawhney.
“At ESPN-STAR Sports we are committed to bring alive this passion for the game to fans all across the globe in the most engaging manner. We are therefore launching many first of its kind initiatives during this edition including a special Hindi feed for select matches, HD production and Live match coverage through 3G mobile streaming,” he added.
THE BIGGEST cricketing event, ICC World Cup Cricket 2011, which is jointly being organised by India, Sri Lanka and Bangladesh is going to start from February 19 at Sher-e-Bangla Cricket Stadium in Dhaka. Mega final of the biggest cricket event is scheduled to be played at Wankhede Stadium in Mumbai on April 2. Stumpy, an elephant is the official mascot for the Cricket World Cup 2011. Fourteen countries, which are participating in the World Cup Cricket 2011 are divided into two groups. In group 'A' including host Sri Lanka others are including Australia, Pakistan, New Zealand, Zimbabwe, Kenya and Canada, whereas in group 'B' South Africa, West Indies, England, Netherlands and Ireland are there other then host India and Bangladesh. During the 43 days long ICC World Cup Cricket 2011, total of 49 matches will be played including semi final and final matches. Complete schedule of the 2011 Cricket World Cup are following:
New Delhi: To ensure capacity crowd at the stadiums, the organising committee of the 2011 cricket World Cup has decided to distribute free tickets to school and college students.
Tournament director Ratnakar Shetty told reporters here Thursday that the organising committee is in talks with the sponsors and the host associations to work out how many tickets can be distributed among the students.
"We have decided to distribute free tickets among students. We have lots of sponsorship programmes through which we will be distributing the tickets. State associations will also have some quota for the students. We want the state associations to throw their gates open for the students," said Shetty.
Shetty, who is also the chief administrative officer of the Board of Control for Cricket in India (BCCI), said that free tickets will be given to draw crowds, specially for the non-India matches.
"The real challenge is to bring in people for non-India games and one of the suggestions is to bring in school and college children," he said.
Shetty said that ICC officials have visited Chennai, Mumbai and Kolkata to inspect the stadia, which have been renovated.
"All the three stadiums in Chennai, Mumbai and Kolkata have undergone massive renovation. We have made sure that the stadiums have better spectator services, media facilities and proper set-up for the broadcaster," he said.
