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Mumbai, Feb 22 (PTI) The organisers today scrapped theonline ticket booking system for the World Cup final hereafter the website crashed within hours of business yesterdayand the tickets will now be sold through online lottery.
None of the 1,000 tickets available online could be soldyesterday after the system at www.kyazoonga.com website wentdown soon after opening for business at 1pm IST due to heavytraffic.
Millions of fans tried to buy tickets for the April 2final in Mumbai''s newly-renovated Wankhede Stadium.
Tournament director Ratnakar Shetty said the organisingcommittee will now sell the 1,000 tickets allocated for theonline sale through a lottery.
"We will announce a date and time when people can applyonline for the tickets and later after a draw is held thosewinning their bids will be asked to buy the same online," saidShetty, who is also Maharashtra Cricket Association,treasurer.
"We will also make sure that one person cannot buy morethan two tickets," he said.
Just 4,500 tickets are on sale for public for the April 2final, and out of them 1,000 were to be sold online.
The MCA is obligated to offer the International CricketCouncil 8,500 tickets and the remaining to be distributedthrough its clubs and other cricket authorities.
Ratnakar Shetty, the World Cup's tournament director, has said that the Wankhede Stadium in Mumbai will have all the necessary permissions in place before it hosts the group-stage game between New Zealand and Canada on March 13. The stadium recently failed a fire inspection, raising concerns that it may not be ready in time for the match. It is also scheduled to host the final on April 2.
"There will be no compromise of any requirements for any government body or agency," Shetty said at the unveiling of the renovated Wankhede stadium. "Every permission that is required will be obtained."
He explained that the fire department was concerned primarily with the newly built areas, specifically the basement under the north stand that will serve as the broadcaster's control room, and that the Mumbai Cricket Association was already in the process of fixing the problems. However, he refused to be drawn into the exact nature of the permissions required or whether any deadlines had been set to obtain them. ESPNcricinfo understands that the fire department is not scheduled to make a second inspection of the venue.
On the subject of tickets, Shetty said that the association is limited to offering only 4000 tickets for the final to the general public because it is contractually obligated to offer tickets to the ICC (8500), as well as its member clubs (roughly 20,000). The limited number of tickets was further exacerbated by the renovation, which reduced the capacity of the stadium from 38,000 to 33,000. One thousand tickets for the final will be available online at Kyazoonga from February 21 and the remaining 3000 tickets would be sold through the association.
When asked whether it was unfair that only 4000 tickets would be sold for a game as important as the World Cup final, Shetty said the members of the clubs are also part of the "public" and so he disagrees with that assertion, but at the same time he also pointed out that the association's hands are tied because it has to honour its contracts.
While the pitch is ready for play, Shetty was noncommittal on the subject of a practice match, saying only that there are plenty of "cricket experts on the committee" who are monitoring the pitch and that the curator has always managed to produce a good wicket. They are also monitoring the shadow created by the new roof that creeps across the pitch as the sun sets, but Shetty said it was "not an immediate problem".
Boyd Rankin and Trent Johnston bowled a superb opening spell for Ireland, taking three wickets in order to rattle Zimbabwe, in the warm-up match at Vidarbha Cricket Stadium, Nagpur.
Zimbabwe, who won the toss, elected to bat first on a flat deck. There decision backfired, as they stuttered to a grim 31-run total for the loss of three wickets in 14 overs.
However, Tatenda Taibu is still batting on 17 runs, while Craig Ervine has just arrived at the crease, scoring 3 runs. In the process, the pair has added 19 runs between them.
In the first hour the pitch had a bit of juice in it for the bowlers, and Irish seamers took complete advantage of an early morning start. The seam bowlers moved the new-ball around in order to trouble the batsmen and earn some valuable top-order wickets.
Rankin was too hot to handle, as he managed to extract extra bounce from a slow track. The tall fast bowler hit the deck hard and bowled on a short length. He used his height to good effect, as he consistently beat the bat of the openers, Charles Coventry, and, Brendon Taylor.
Nevertheless, Trent Johnston has been the pick of the bowlers of his team, registering brilliant figures of 2 for 9 in 5 incisive overs. Johnston consistently pitched his balls in the corridor of uncertainty. The right-arm bowler moved the in the air and seamed it off the track.
The rest of the bowlers kept things tight at one end. John Mooney gave only four 4 runs in his three overs.
Earlier, Zimbabwe got off to a poor start, as they lost their first wicket in the second over. Taylor was the first batsmen to leave the pitch, adding a run to his team’s total. He was undone by a beautiful out-swinger from Johnston.
Meanwhile, Coventry also struggled to middle the ball and he only managed to score 5 runs off 16 deliveries. His downfall was brought about by Rankin with a length delivery. The delivery stood tall on the batsmen, and he poked at it, edging it through to the wicket keeper, where Gary Wilson took a clean catch.
Johnston was far from over, as he provided his team with another breakthrough, getting rid of Sean Williams with an away-going delivery, leaving the opposition wobbling at 12 for 3 in eight overs.
The ongoing partnership between Taibu and Ervine is of a crucial importance to Zimbabwe, as it will have an impact on their final score-line.
The rights, bagged from Reliance Communication Limited, include mobile content services including all the needed services like SMS , voice & video alerts, live audio commentary, mobile content downloads and 2G and 3G.
Mahesh Prasad the president of Reliance communication said that, Indiatimes had an absolute and broad network services on 58888 and had the largest collection of infotainment content, it was therefore a strong natural choice for them distribution partnership. He added that they believe that with media strength alongside, Times would bring great value to the mobile subscribers.
Commenting on Reliance Mobile’s association with ICC Cricket World Cup 2011, Mr. Anil Pande, Head VAS, Reliance Communications said that, as ICC's 'Global Partner' till 2015 they were honored to be associated with the game that was gaining popularity across the World.
Fritolay Pakistan, with the collaboration of ICC, has rekindled the nations interest in cricket by introducing Pakistan to the real flavours of the World Cup 2011. Re-igniting passion in all cricket fans across the nation are four specially created brand new flavours. Each flavour represents a different cricketing nation. “Roasted Onions and Balsamic Vinegar” has donned Australian colors, the South African colors are being supported by “Salsa” flavour, “Sour Cream and Onions” flavour is playing for England and the colors of our nation are proudly represented by the “Chicken Achari” flavour.
These four international flavours are loaded with exciting opportunities for cricket loving Pakistanis. Every Pakistani can participate in the Lays Flavour World Cup 2011 and win a chance to see ICC Cricket World Cup 2011 in Sri Lanka by voting for favourite flavour . Voting mechanism for the Lays Flavour World Cup 2011 is as easy as sending the favourite flavour’s individual code (PAK/AUS/UK/RSA ) as an SMS to the number 6655.
The whole nation is abuzz with the real flavours of the Lays Flavour World Cup 2011. Multiple winning opportunities, together with the chance to see the ICC Cricket World Cup semi-final in Sri Lanka make this the biggest World Cup tie-in in the history of snacks in Pakistan.
A specially comissioned website http://www.laysflavourcup.pk is serving as a score-board as well as featuring exciting games, a quiz and voting opportunity as well as numerous exciting downloads. The site makes daily winner announcements and hundreds have won exciting prizes via participating in Lay’s Flavour Cup. Now you have the power to taste all new Lay’s flavours, vote for your favourite flavour and choose the flavour Champion.
The real flavours of the ICC Cricket World Cup are here and in consumers’ hands. The whole nation is voting and waiting to find out who will win.
The World Cup fever may have taken a jolt in the City of Joy after the Eden Gardens fiasco, but the good news is tickets for the March 15 South Africa-Ireland tie have already arrived and around 10,000 tickets will be up for sale soon.
“We have received tickets for the South Africa-Ireland match… Around 25,000 would go to different category members, 10,000 to the ICC, around 5000 to school students and nearly 10,000 for the general public,” a Cricket Association of Bengal (CAB) official said on Monday.
According to the official, security arrangements at the refurbished Eden Gardens will be assessed for the first time on February 17. “The police will come for inspection for the first time after the Eden renovation and they have specifically demanded all the 105 odd CCTV cameras be in working condition,” he said.
The ICC security team had requested a dedicated lane for players and match officials during the Cup. But the police have decided that multiple route options will be made available for players and match officials strictly under their surveillance. “During last IPL, Shah Rukh Khan was caught in a political rally... So, the police have devised this plan to ferry players from the airport to the hotel,” the official said.
Meanwhile, the two new Cup venues in Sri Lanka — Pallekele and Hambantota — are ready to host the matches, an ICC spokesman said on Monday.
[According to a late night agency report, tournament director Ratnakar Shetty has said that the ICC has formally cleared the Eden and the Wankhede for the World Cup.]
Pallekele was supposed to host a warm-up match which was later shifted to Colombo due to wet weather.
“As things stand, everything’s fine at Pallekele. We had some issues with the weather but it has improved significantly. Everything is on schedule,” the ICC spokesman said.
To ensure it reaches as many eyeballs as possible, ZEE Network has decided to launch its cricket, news and regional channel, ZEE Cafe in parts of Europe during the ICC Cricket World Cup period. ZEE Cafe will be broadcasting the ICC Cricket World Cup 2011, with exclusive Hindi commentary to its subscribers in Europe. The forthcoming live action takes place in India, Sri Lanka and Bangladesh from 19th February to 2nd April 2011. Valued ZEE Network subscribers can now watch one of the most exciting tournaments in the world for a concessional price. Fans can subscribe to the exclusive ZEE Cafe Cricket Package anytime. ZEE Network will broadcast 37 of the total 49 matches from the ICC Cricket World Cup 2011 with Hindi commentary, live on ZEE Cafe, including all the games from the pre-quarter finals to the finals. ZEE Cafe will be available in Europe (excluding UK) between February and April this year. Pricing is available on ZEE Network UK's website. Related link: ZEE Network acquires World Cup Cricket in Hindi
Having roped in Indian cricket team skipper Mahender Singh Dhoni as its brand ambassador, Lafarge India, the Indian subsidiary of the French building materials major, is set to roll out a new advertising campaign for the ICC World Cup.
The company has allocated a budget of Rs 5 crore for the campaign.
The ad campaign, for which Lafarge has commissioned Ogilvy & Mather, will aim at building a brand connect for the Lafarge name. It will play on the theme that just as a captain leads a team of experts on the field to victory, so does a builder lead a team of experts (architects, planners, masons, painters) for the completion of a dream home.
“Quite like a team and its captain, a homebuilder also needs to have a clear strategy or plan in mind while building his home. Like a team has to have the right mix of batting, bowling and fielding talents, a homebuilder needs to make the right choice of materials for finish and durability,” Madhumita Basu, senior vice-president (marketing), Lafarge India, told Financial Chronicle.
According to Lafarge brand managers, cricketers in India enjoy mass popularity. At a time like the World Cup, end-users will be able to connect with the messaging strongly as Dhoni will be featured in the ads.
“The campaign will be introduced simultaneously in states like West Bengal, Bihar, Jharkhand and Orissa. But eventually we will adopt a 360-degree marketing approach around it,” Basu said.
How does the company stand to gain from the campaign?
“It serves the dual purpose of building the brand and ensuring recall, which finally contributes to the top line. This is a brand building exercise and we see it as a key step in supporting our growth plan for our Concreto brand,” said Basu.
IN THEIR second warm-up match before the ICC Cricket World Cup 2011, team India will take on New Zealand at MA Chidambaram Stadium in Chennai on Wednesday, February 16. Both India and New Zealand have won their first warm-up match against Australia and Ireland respectively.
On Sunday, team India had won against Australia in their first warm-up match by 38 runs at M Chinnaswamy Stadium, Bangalore. After batting first, India scored 214 runs in 44.3 overs. At one stage Indians had lost their eight wickets for 128 runs. For the ninth wicket, Yusuf Pathan and R. Ashwin added 49 runs and for the last wicket Ashwin and Nehra added 27 runs. Virender Sehwag was the top scorer, he scored 54 runs.
In reply, Australia were 118/2 at one stage, but the Indian spinners, Piyush Chawla and Harbhajan Singh clinched victory from the jaw of defeat. They shared seven Australians wicket costing mere 46 runs. Ricky Ponting and his team were all-out for 176 runs.
In an another warm-up match in the ICC Cricket World Cup 2011, New Zealand beat Ireland by 32 runs at Vidarbha Cricket Association Stadium, Nagpur on February 12. New Zealand scored 311/6 in 50 overs with the help of opener Martin Guptill's hundred. Guptill struck 12 fours and three sixes in his 130 runs inning. In reply Ireland were all-out for 279 runs in 49th over. Captain William Porterfield was the leading run getter for his side, scored 72 runs in 74 deliveries.
In the last ODI series between India and New Zealand in November - December 2010, India sweeped the series of five matches 5-0.
India and New Zealand's warm-up match on February 16 in the ICC Cricket World Cup 2011 at MA Chidambaram Stadium in Chennai will start from 02:30 PM IST and will be telecast live on ESPN, Star Sports and Star Cricket.
There are five ICC cricket world cup 2011 warm-up matches will be played on Tuesday. In the two day Warm-Up games Ireland will play Zimbabwe at VCA stadium in Nagpur while Kenya will take on Netherlands SSC ground Colombo.
Meanwhile, Zimbabwe and Kenya won the toss and both the sides elected to bat against Ireland and Netherlands respectively.
In the remaining three D/N games, Australia will play South Africa, Bangladesh to take on Pakistan and Sri Lanka vs West Indies.
Australia lost the first warm-up game against India by 38 runs and it will try to boost the confidence after beating South Africa before start of the World Cup 2011 on February.
There are five ICC cricket world cup 2011 warm-up matches will be played on Tuesday. In the two day Warm-Up games Ireland will play Zimbabwe at VCA stadium in Nagpur while Kenya will take on Netherlands SSC ground Colombo.
Meanwhile, Zimbabwe and Kenya won the toss and both the sides elected to bat against Ireland and Netherlands respectively.
In the remaining three D/N games, Australia will play South Africa, Bangladesh to take on Pakistan and Sri Lanka vs West Indies.
Australia lost the first warm-up game against India by 38 runs and it will try to boost the confidence after beating South Africa before start of the World Cup 2011 on February.
The excitement of the ICC World Cup 2011 is already palpable in the air. And taking the excitement up several notches higher this time and to create a History on radio, Pepsi and Radio Mirchi have come together to change the game on mirchi in a unique way.
Today, wake up to a different Mirchi morning. Pepsi has changed the game completely and you will be greeted by your favorite cricketers turned into RJ's hosting the shows from the Mirchi stations instead of your regular Mirchi RJ's. The listeners would have never imagined to hear their favourite cricketers on Radio in this form and the Cricketers in the real sense have changed the Game on Radio Mirchi!
Your favorite superstar cricketers - Mahendra Singh Dhoni, Viraat Kohli, Suresh Raina and Virendra Sehwag who will be Mirchi RJs for the whole day and will regale you with their inimitable flair and innumerable memories about India's foremost passion - Cricket - and various aspects about the World Cup, and doling out their favourite songs at the same time!
Speaking on the association and initiative, says, Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India. "We are the official sponsors of the ICC World Cup, but with this campaign we also want to be the official sponsors of everything that is unorthodox, exciting, and innovative about the game of cricket. In keeping with this we are doing an unorthodox and game changing activity with Radio Mirchi in which the cricketers will be the RJs for the day."
Catch the stars of Team India at their wittiest best! Hear them having fun while they make you laugh and share exciting experiences and real life trivia as Pepsi changes the Game on Mirchi for the day. Hear the real Mahi and his equation in team India's dressing room just for this one unique day as he giggles his way through his most nerve racking conversation.
If you thought Multan ka Sultan Virendra Sehwag was only about sixes and fours, tune-in today and hear him crack you up with his hilarious one liners as he shares his endless love for cricket, food and music with listeners only on Radio Mirchi. His love-hate relationship with Shoaib Akhtar, his super-cool attitude even when he's on 99 and his exploits off-the-field! But who knows, he just might be changing the game, only this time around with a mike
Speaking on the unique endeavour of radio Mirchi and Pepsi, Ranjit Madgavkar, Head Creative, Radio Mirchi says, "Pepsi's World Cup campaign celebrates true game changers - Radical innovators and mavericks. Being the dynamic brand that Pepsi is they wanted a game changing promotion of their campaign on radio. We at Mirchi gave them just that. We decided to change the game on Radio by getting India's top cricketers as RJs on Radio Mirchi just before they started. MS Dhoni and his boys would create Radio history today by hosting an entire day of radio before they take on the world in World Cup 2011. This would be truly Changing the game - Pepsi and Mirchi style."
"Pepsi's iconic stature is driven by its inspiring, thought-provoking, surprising and irreverent communication. The current campaign - Pepsi Change the Game, is yet another example of how this quintessential youth icon engages with its core consumers. Our objective was to completely change the way listeners consumed the medium, in true Pepsi - Mirchi style. We partnered with Radio Mirchi and came up with a solution that was unconventional, exciting and would simply WOW the listeners. We challenged the norm of celebs being interviewed by Jocks and for the first time ever, made Dhoni and his boys anchor shows across the entire day on radio Mirchi. While the cricketers enjoy creating their own play lists, interacting with Youngistaanis and quizzing the RJs, the listeners will have a truly game changing experience listening to their favorite cricketers replace their local jocks on that day", Says, Ruchi Mathur, Partner - Client leadership, Mindshare.
It doesn't end just here, poster boys Viraat Kohli and Suresh Raina, the current heartthrobs of the nation and the future of Indian Cricket, will have the girls screaming for more as they reveal many interesting facts and secrets about themselves!
Cricket has always been one factor that has united the Indians time and again. And with the ICC World Cup'11 about to commence the fervor will only soar higher. Taking the collective euphoria a step further, Pepsi and Radio Mirchi have brought to its fans this game changing treat. On this special day, if you are on your way to office, going for a meeting, planning to catch a movie, your favourite cricketers will be your constant companions.
The excitement of the ICC World Cup 2011 is already palpable in the air. And taking the excitement up several notches higher this time and to create a History on radio, Pepsi and Radio Mirchi have come together to change the game on mirchi in a unique way.
Today, wake up to a different Mirchi morning. Pepsi has changed the game completely and you will be greeted by your favorite cricketers turned into RJ's hosting the shows from the Mirchi stations instead of your regular Mirchi RJ's. The listeners would have never imagined to hear their favourite cricketers on Radio in this form and the Cricketers in the real sense have changed the Game on Radio Mirchi!
Your favorite superstar cricketers - Mahendra Singh Dhoni, Viraat Kohli, Suresh Raina and Virendra Sehwag who will be Mirchi RJs for the whole day and will regale you with their inimitable flair and innumerable memories about India's foremost passion - Cricket - and various aspects about the World Cup, and doling out their favourite songs at the same time!
Speaking on the association and initiative, says, Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India. "We are the official sponsors of the ICC World Cup, but with this campaign we also want to be the official sponsors of everything that is unorthodox, exciting, and innovative about the game of cricket. In keeping with this we are doing an unorthodox and game changing activity with Radio Mirchi in which the cricketers will be the RJs for the day."
Catch the stars of Team India at their wittiest best! Hear them having fun while they make you laugh and share exciting experiences and real life trivia as Pepsi changes the Game on Mirchi for the day. Hear the real Mahi and his equation in team India's dressing room just for this one unique day as he giggles his way through his most nerve racking conversation.
If you thought Multan ka Sultan Virendra Sehwag was only about sixes and fours, tune-in today and hear him crack you up with his hilarious one liners as he shares his endless love for cricket, food and music with listeners only on Radio Mirchi. His love-hate relationship with Shoaib Akhtar, his super-cool attitude even when he's on 99 and his exploits off-the-field! But who knows, he just might be changing the game, only this time around with a mike
Speaking on the unique endeavour of radio Mirchi and Pepsi, Ranjit Madgavkar, Head Creative, Radio Mirchi says, "Pepsi's World Cup campaign celebrates true game changers - Radical innovators and mavericks. Being the dynamic brand that Pepsi is they wanted a game changing promotion of their campaign on radio. We at Mirchi gave them just that. We decided to change the game on Radio by getting India's top cricketers as RJs on Radio Mirchi just before they started. MS Dhoni and his boys would create Radio history today by hosting an entire day of radio before they take on the world in World Cup 2011. This would be truly Changing the game - Pepsi and Mirchi style."
"Pepsi's iconic stature is driven by its inspiring, thought-provoking, surprising and irreverent communication. The current campaign - Pepsi Change the Game, is yet another example of how this quintessential youth icon engages with its core consumers. Our objective was to completely change the way listeners consumed the medium, in true Pepsi - Mirchi style. We partnered with Radio Mirchi and came up with a solution that was unconventional, exciting and would simply WOW the listeners. We challenged the norm of celebs being interviewed by Jocks and for the first time ever, made Dhoni and his boys anchor shows across the entire day on radio Mirchi. While the cricketers enjoy creating their own play lists, interacting with Youngistaanis and quizzing the RJs, the listeners will have a truly game changing experience listening to their favorite cricketers replace their local jocks on that day", Says, Ruchi Mathur, Partner - Client leadership, Mindshare.
It doesn't end just here, poster boys Viraat Kohli and Suresh Raina, the current heartthrobs of the nation and the future of Indian Cricket, will have the girls screaming for more as they reveal many interesting facts and secrets about themselves!
Cricket has always been one factor that has united the Indians time and again. And with the ICC World Cup'11 about to commence the fervor will only soar higher. Taking the collective euphoria a step further, Pepsi and Radio Mirchi have brought to its fans this game changing treat. On this special day, if you are on your way to office, going for a meeting, planning to catch a movie, your favourite cricketers will be your constant companions.
A glimpse into the ongoing ad campaigns and a bit of the commercial aspect of the ICC Cricket World Cup 2011.. The ad campaigns are meant to strike a chord with the audience and the Pepsi ads are doing just that. First it was Mahi and his Helicopter shot and now KP and his ‘Alti Palti De Ghuma ke’ also known as the ‘Switch Hit’ all part of Pepsi’s World Cup strategy named ‘Change the Game’. The Pepsi ads with top players and their trademark shots are catching the eye. The most recent release of Billy Bowden’s ‘Tedi Ungal’ caught one in the back seat as it was a totally surprising move featuring a renowned ICC Umpire in it.
The idea of this innovative campaign is to present the players and their trade mark shots in a totally new manner that is sure to appeal to the larger youth segment.
The Campaign is conceptualized by Taproot India’s Agnello Dias and Santosh Padhi and directed by Prasoon Pandey of Corcoise Films. Speaking about ‘Change the Game’, Indian Cricket Team Captain, MS Dhoni said, “Change the Game for me is not about what you achieve, but how you achieve it. It is about the confidence to take risks and the courage to take the road less traveled. On field, it is about playing innovative shots or making game changing decisions at critical junctures of the play. Pepsi’s Change the Game campaign captures this thought in an exciting and innovative manner and I am sure Youngistaanis will strongly identify with it”. Source: bestmediainfo.com This Entire Ad Campaign is comprised of Virender Sehwag and his upper cut, Mahendra Singh Dhoni’s Helicopter shot, Harbhajan Singh’s Doosra, Tillakaratne Dilshan’s Dilscoop, Kevin Pietersen’s Switch Hit, Virat Kohli and Suresh Raina’s aggressive on-field spirit. A few surprise elements such as Billy Bowden’s ‘Tedi Ungal’ are also a part of this Innovative Campaign.
One could be rest assured that once the tournament commences, many other interesting Ad campaigns will surely impress the audience and some may even be surprising. The Surprise element plays a crucial role and the Ad agencies will definitely be aware of this and hence try and make the most out of it. Over the years these ads have only gotten more and more innovative and in a way interactive. Moving on to the Official song of the ICC Cricket World Cup 2011- ‘De Ghuma Ke’ composed by Shankar, Ehsaan and Loy which has been marketed by the very well known media house ‘Oglivy and Mather’.
The media coverage rights have been given to ESPN and Star Sports for a price of around US$ 2 Billion. The tournament would be broadcasted live in about 220 Countries. Source: Wikipedia
The winning team will go home with a whopping US$ 3 Million and the runner ups will be given a sum of US$ 1.5 Million. Over the years the game has only been more and more commercialized and one would eventually agree that this tournament poses itself more like a commercial event rather than a sporting event! After all who would not want to improvise on the huge Commercial Opening this US$ 120Mn Tournament presents itself with?
A glimpse into the ongoing ad campaigns and a bit of the commercial aspect of the ICC Cricket World Cup 2011.. The ad campaigns are meant to strike a chord with the audience and the Pepsi ads are doing just that. First it was Mahi and his Helicopter shot and now KP and his ‘Alti Palti De Ghuma ke’ also known as the ‘Switch Hit’ all part of Pepsi’s World Cup strategy named ‘Change the Game’. The Pepsi ads with top players and their trademark shots are catching the eye. The most recent release of Billy Bowden’s ‘Tedi Ungal’ caught one in the back seat as it was a totally surprising move featuring a renowned ICC Umpire in it.
The idea of this innovative campaign is to present the players and their trade mark shots in a totally new manner that is sure to appeal to the larger youth segment.
The Campaign is conceptualized by Taproot India’s Agnello Dias and Santosh Padhi and directed by Prasoon Pandey of Corcoise Films. Speaking about ‘Change the Game’, Indian Cricket Team Captain, MS Dhoni said, “Change the Game for me is not about what you achieve, but how you achieve it. It is about the confidence to take risks and the courage to take the road less traveled. On field, it is about playing innovative shots or making game changing decisions at critical junctures of the play. Pepsi’s Change the Game campaign captures this thought in an exciting and innovative manner and I am sure Youngistaanis will strongly identify with it”. Source: bestmediainfo.com This Entire Ad Campaign is comprised of Virender Sehwag and his upper cut, Mahendra Singh Dhoni’s Helicopter shot, Harbhajan Singh’s Doosra, Tillakaratne Dilshan’s Dilscoop, Kevin Pietersen’s Switch Hit, Virat Kohli and Suresh Raina’s aggressive on-field spirit. A few surprise elements such as Billy Bowden’s ‘Tedi Ungal’ are also a part of this Innovative Campaign.
One could be rest assured that once the tournament commences, many other interesting Ad campaigns will surely impress the audience and some may even be surprising. The Surprise element plays a crucial role and the Ad agencies will definitely be aware of this and hence try and make the most out of it. Over the years these ads have only gotten more and more innovative and in a way interactive. Moving on to the Official song of the ICC Cricket World Cup 2011- ‘De Ghuma Ke’ composed by Shankar, Ehsaan and Loy which has been marketed by the very well known media house ‘Oglivy and Mather’.
The media coverage rights have been given to ESPN and Star Sports for a price of around US$ 2 Billion. The tournament would be broadcasted live in about 220 Countries. Source: Wikipedia
The winning team will go home with a whopping US$ 3 Million and the runner ups will be given a sum of US$ 1.5 Million. Over the years the game has only been more and more commercialized and one would eventually agree that this tournament poses itself more like a commercial event rather than a sporting event! After all who would not want to improvise on the huge Commercial Opening this US$ 120Mn Tournament presents itself with?
Sri Lanka’s three World Cup stadiums are “good to go,” according to International Cricket Council (ICC) chief executive Haroon Lorgat.
Haroon Lorgat says Sri Lanka's World Cup venues are "good to go". AFP PHOTO/BEN STANSALL.Just days ahead of the first match of the tournament, speaking to theReutersnews agency, Lorgat said that he no longer had concerns over any of the venues.
Despite stadiums in Sri Lanka not meeting initial ICC deadlines for completion of construction and renovations, all three were now ready, he said.
“We felt they [Eden Gardens - Kolkata] would not be ready by February 27 but they had every opportunity to be ready for the matches in March and we've got to the point now when all of the venues are going to be ready for the games scheduled,” Lorgat said.
Lorgat’s comments come a day ahead of a final report to be released by the ICC’s World Cup venue inspection team. The report will officially announce the status of the venues that have concerned the ICC.
All three of Sri Lanka's World Cup stadiums were still undergoing minor finishing touches, including the paving of a road leading up to the stadium in Pallekele, according to local media reports last week.
Co-hosts Sri Lanka will host eleven matches, including a quarter-final and a semi-final. The ICC Cricket World Cup 2011 gets underway with the opening ceremony on February 17 and the first match of the tournament on February 19.
Sri Lanka’s three World Cup stadiums are “good to go,” according to International Cricket Council (ICC) chief executive Haroon Lorgat.
Haroon Lorgat says Sri Lanka's World Cup venues are "good to go". AFP PHOTO/BEN STANSALL.Just days ahead of the first match of the tournament, speaking to theReutersnews agency, Lorgat said that he no longer had concerns over any of the venues.
Despite stadiums in Sri Lanka not meeting initial ICC deadlines for completion of construction and renovations, all three were now ready, he said.
“We felt they [Eden Gardens - Kolkata] would not be ready by February 27 but they had every opportunity to be ready for the matches in March and we've got to the point now when all of the venues are going to be ready for the games scheduled,” Lorgat said.
Lorgat’s comments come a day ahead of a final report to be released by the ICC’s World Cup venue inspection team. The report will officially announce the status of the venues that have concerned the ICC.
All three of Sri Lanka's World Cup stadiums were still undergoing minor finishing touches, including the paving of a road leading up to the stadium in Pallekele, according to local media reports last week.
Co-hosts Sri Lanka will host eleven matches, including a quarter-final and a semi-final. The ICC Cricket World Cup 2011 gets underway with the opening ceremony on February 17 and the first match of the tournament on February 19.
Government has announced public holiday from 2:00pm on February 17 in the capital on the occasion of the opening ceremony of the ICC Cricket World Cup 2011.
Earlier, the holiday was announced for the whole day.
Bangladesh, which co-hosted the mega world cup cricket for the first time along with two other South Asian countries, India and Sri Lanka, will also host the prestigious opening ceremony at the Bangabandhu National Stadium.
Prime Minister Sheikh Hasina will inaugurate the 14-nation 42-day heavy weight meet during the colorful opening ceremony that will last for 135 minutes.
Bangladesh will also host eight world cup matches including two quarterfinals, six in Dhaka and two in the port city of Chittagong.
Government has announced public holiday from 2:00pm on February 17 in the capital on the occasion of the opening ceremony of the ICC Cricket World Cup 2011.
Earlier, the holiday was announced for the whole day.
Bangladesh, which co-hosted the mega world cup cricket for the first time along with two other South Asian countries, India and Sri Lanka, will also host the prestigious opening ceremony at the Bangabandhu National Stadium.
Prime Minister Sheikh Hasina will inaugurate the 14-nation 42-day heavy weight meet during the colorful opening ceremony that will last for 135 minutes.
Bangladesh will also host eight world cup matches including two quarterfinals, six in Dhaka and two in the port city of Chittagong.
Prime Minister Sheikh Hasina said Monday the upcoming ICC Cricket World Cup-2011 will open up new opportunities for branding the host country Bangladesh and highlighting its positive image before the international community, report agencies.
"In the present world perspective, sports are not a mere entertainment rather they help branding a country. The social and economic conditions of the country will be consolidated if Bangladesh can be branded through the world cup cricket," she said.
The Prime Minister said this while inaugurating the renovation and development works of Bangabandhu National Stadium ahead of the ICC Cricket World Cup-2011 in the morning.
Finance Minister A M A Muhith also spoke on the occasion with State Minister for Youths and Sports Ahad Ali Sarkar in the chair.
Hasina said Bangladesh must have to utilise the opportunities to introduce the beautiful country to the world community through the tournament.
Highlighting the importance of sports for sound health and mind, Hasina said her government will do whatever necessary for the development of games and sports in the country. In this context, she called upon all concerned for patronisation of various indigenous games along with cricket and football.
The Prime Minister said it is a matter of pride for Bangladesh as the South Asian country is going to host Cricket World Cup when the inaugural function would be held in Bangabandhu National Stadium on February 17.
Mentioning her government's sincerity for flourishing games and sports in the country especially the cricket, she said Bangladesh cricket has earned the one day status in 1997 and test status in 2000. In continuation of the development, she said Bangladesh has clinched victory over all test playing teams so far.
"Once, we will be able to win the Cricket World Cup if the payers could continue the trend of their success," she hoped.
She said her government had allocated Taka 350.8 million for development of Bangabandhu Stadium, Taka 785 million for Mirpur Sher-e-Bangla Stadium, Taka 628 million for Fatulla Khan Shaheb Osman Stadium, Taka 712.8 million for Zahur Ahmed Stadium in Chittagong and Taka 564.7 million for Sheikh Abu Naser Stadium in Khulna.
A total of Tk 4.0 billion has been allocated for the renovation of the stadiums, she said and asked the authorities concerned for properly maintaining the stadiums after the Cricket World Cup.
The renovation and modernisation works for the new look BNS includes ICC hospitality box, BCB hospitality box, expansion and improvement of VIP lounge, renovation of floodlight, expansion and improvement of media centre with air cooler and gallery shades.
