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The chairman of the national cricket selection committee, K Srikanth and the three other members of the committee have arrived here to pick the final squad for World Cup 2011.
The National selectors will select the 15-member Team India out of 30 probables. According to the sources, selectors will select eight to nine batsmen and one extra wicketkeeper. Mahendra Singh Dhoni will lead the Team India in the World Cup 2011, beginning from February 19. Master Blaster Sachin Tendulkar, Virender Sehwag, Gautam Gambhir, Suresh Raina, Yusuf Pathan Zaheer Khan, Harbhajan Singh and Virat Kohli are sure to get the berth in World Cup side. As far as second wicketkeeper is concerned, the fight is between Parthiv Patel and Dinesh Karthik. Ashish Nehra, Munaf Patel, S Sreesanth, Praveen Kumar, R Vinay Kumar and Ishant Sharma will vie in the pace department. Pragyan Ojha, Amit Mishra, R Ashwin and Piyush Chawla will contest in the spin department.(ANI) Copyright Asian News International/DailyIndia.com
Predictions for betting cricket at the world cup are plentiful, with only a month to go. The ICC Cricket World Cup will start on February the 19th, and fans betting cricket are getting geared up for the big day.
The event which lasts until April will see 14 national teams compete in a round robin style of tournament. The event will be co-hosted by India, Sri Lanka and Bangladesh.
Pakistan was to have hosted, however security issues as well as scandals involving betting cricket, have concerned the ICC executives. A $10.5 million loss is expected to hit the Pakistani economy, due to the loss of $75,000 per match as well losses to local business that would have greatly profited from the games.
Paul Collingwood, a popular English batsman, has put his skills for betting cricket to use and passed on the teams likely to be in the finals. UK cricket betting fans may agree with the 34 year old.
“On current form I’d hope to put England into a semi final, it would be hard to not put India in there with the strength in their batting and in home conditions – they’ll be tricky to play against,” Collingwood said in an interview. “I always think Australia can’t be ruled out since they’ve had a good history in this tournament and finally I’d pick South Africa as the fourth semi-finalist. But you never know I may be well off the mark!” he added. “It’s a huge motivation to do well against Australia in all formats of the game. We want to keep the momentum going from the Test series and we want to carry that into the ICC Cricket World Cup. We want to finish the ODI series in Australia filled with confidence and ready to take on anyone at the World Cup,” Collingwood said.
So how for now in the UK, cricket betting is right on track, and we look forward to a stunning finish.
The list of qualifying teams for the tournament of betting cricket, are: Kenya South Africa Zimbabwe Canada West Indies Bangladesh India Pakistan Sri Lanka Australia New Zealand England Ireland Netherlands
Cricket has changed, cricket fans have changed and the way they watch cricket has changed… This ICC Cricket World Cup, Pepsi celebrates the new unorthodox yet immensely popular face of modern cricket with its high decibel and path-breaking campaign – ‘CHANGE THE GAME’. Through the metaphor of cricket it also salutes the Youngistaanis who within themselves have found the power to defy tradition, and pave their own way by not breaking the rules but by changing them.
Change the Game is not a notion but reality that is reflected in the way cricket is played, watched and enjoyed world-over and in India today. With this innovative campaign, Pepsi has become the official sponsor of everything that is unorthodox about the sport; whether it is Virender Sehwag’s Upper Cut, Mahendra Singh Dhoni’s Helicopter shot, Harbhajan Singh’s Doosra, Tillakaratne Dilshan’s Dilscoop, Kevin Pietersen’s Switch Hit or Virat KohliandSuresh Raina’saggressive on-field spirit.
Deepika Warrier, Marketing Director, PepsiCo Beverages, India said,“Pepsi has always been closely associated with youth platforms such as cricket; and ICC Cricket World Cup is the single biggest event that unifies millions of passionate Youngistaanis. Our Change the Game campaign celebrates the same passion and the new age mantra of cricket, which is irreverent, unorthodox, fun, challenging and unmistakably Pepsi”.
“PepsiCo is one of the global sponsors of the ICC Cricket World Cup and we have created an exciting, engaging and innovative package for brand Pepsi to leverage this mega event. We are confident that the unique campaign thought of Change the Game will appeal to the youth and inspire them to be the game changers in their own lives”, Deepika added.
Featuring some of the cricketing world’s biggest superstars, the campaign includes a series of ad films that will showcase out-of-the-box moves that are not text-book and yet help achieve the ultimate goal. Irreverent and youthful in spirit, these films promise to bring alive the passion Youngistaanis share for the game, both on and off the field. The first film as part of the campaign revolves around Indian team skipper, Mahendra Singh Dhoni’s famous game changing move – the Helicopter Shot.
The TVC is conceptualized by Taproot India’s Agnello Dias and Santosh Padhi. Pepsi had recently appointed Taproot India to design its Cricket World Cup 2011 campaign. The TVC opens with a villager training Mahendra Singh Dhoni about his famous helicopter shot which ultimately changes the game of cricket. The campaign brilliantly and aptly synchronizes Dhoni’s style of playing with the process of cutting fodder in the villages.
“Pepsi has always been the fearless voice of uninhibited youth. A belief that needed to be interpreted even as the official partner of the event. Only Pepsi could turn this official status on its head by standing up for the brave new, unorthodox face of the modern game. The unplugged, organic face of contemporary cricket that is a reflective of everything that the youth of today live by. That it’s not the textbook that matters but the result at the end of the day. Because the game can always change”, commented, Agnello Dias, Creative Director, Taproot India.
Director of the TVCs, Prasoon Pandey of Corcoise Films said, “Change The Game is a powerful concept and we have tried to bring alive the same passion and excitement in the films as we would see during the World Cup. The idea was to communicate Pepsi’s celebration of cricketers’ innovative signature moves on the field in a never-seen-before manner. For instance, the first film presents an irreverent back story about Dhoni’s famous Helicopter shot to the thrill of him actually using it during the match.”
“Change the Game is a big idea in the context of the game of cricket. With this campaign we will inspire the youth to ‘change the game’, be innovative, take risks, and do things differently even if it has not been done before. We are the official sponsors of the ICC World Cup, but with this campaign we also want to be the official sponsors of everything that is unorthodox, exciting, innovative about the game of cricket”, said, Sandeep Singh Arora, Executive Vice President – Marketing, Cola, PepsiCo India.
Speaking about ‘Change the Game’, Indian Cricket Team Captain, Mahendra Singh Dhoni said, “Change the Game for me is not about what you achieve, but how you achieve it. It is about the confidence to take risks and the courage to take the road less traveled. On field, it is about playing innovative shots or making game changing decisions at critical junctures of the play. Pepsi’s Change the Game campaign captures this thought in an exciting and innovative manner and I am sure Youngistaanis will strongly identify with it”.
Watch the making of the campaign in the words of Dhoni himself:
Supporting the on-air initiatives is the eye-catching off-air campaign with cricketers in a never-seen-before painted body look. The new body painted look is youthful, fresh and symbolic of the individual player’s passion for the game. Covered only with a layer of colourful body paint, the cricketers’ images reflect their energetic and unique persona on the field. Each design and choice of colour palette has a story behind it which mirrors the athlete’s character.
The campaign is being launched across various mediums and channels to ensure complete 3D activation across all verticals. It will be supported by a 360-degree approach including thematic ATL and outdoor, consumer engagement programmes, special edition packaging, in-stadia amplification and digital engagement programmes.
Every Indian marketer worth his dollar is gearing up to be a part of what is being touted as the biggest cricketing season of all time. In a month from now, an estimated Rs 1,500 crore of combined advertising funds will be pumped into the ICC World Cup starting February 19 and then into the Indian Premier League-4 (IPL) beginning April 8. Industry experts say this 90-day chock-a-block cricket calendar will, arguably, be the largest media extravaganza ever in terms of both viewership and revenue. What is interesting is that despite the overdose of cricket and the high cost associated with it, most advertisers are not deterred from shelling out the big bucks. In fact, they admit that cricket remains the best impact property in a fragmented media environment. However, they do not hesitate to spell out that cricket's escalating costs mean a more efficient marketing plan is the need of the hour to get the required bang for their buck.
Mobile service provider, Reliance Communications (RCOM), which is an ICC global partner, is firming up its on-air strategy for the World Cup and the IPL. It has earmarked upwards of Rs 50 crore as ad spends during the upcoming cricket season. "We have become smarter as marketers as compared to a few years back. Cricket's costs have gone up and, therefore, we have to make sure that we micro-manage our investments to get best returns," says Sanjay Behl, group head-brand & marketing, RCOM. Advertisers had suffered a setback with India's early exit in the World Cup 2007 in the Caribbean and had even asked for compensation for their losses from broadcaster Multi Screen Media (MSM), the official broadcaster of the tournament then. , which of course was not forthcoming. World Cup versus the IPL
In fact, such is the lesson learnt from the last edition of the World Cup that Korean consumer durable major LG Electronics has chosen not to be present on ESPN Star Sports (ESS), the official broadcaster of the 2011 edition of the World Cup despite being an ICC ground partner. "The commercial deal did not work out for us, therefore, we have opted out of being on air but our consumer engagement plans and product launches will be big around the event and we expect a spike of 50% in sales over the last quarter," says L K Gupta, marketing head, LG India. Gupta, however, expects an assured viewership on IPL , on the other hand and, therefore, will be seen advertising on SET Max, the official IPL broadcaster, during the tournament. "There are large outlays involved in such big cricketing properties and what IPL offers is a risk-free option unlike the World Cup," says Rohit Gupta, president, MSM. The IPL-4 will for the first time have 10 teams and as many as 74 matches.
The change in strategy by Although marketers these days prefer over the years favours a the snappier Twenty20 format of the IPL, there remains a desire but has not completely taken away the sheen to be associated with the World Cup. Big spenders like cola major, PepsiCo has plans to create a buzz around the tournament despite the 2007 debacle. Having launched its campaign "Change the game" PepsiCo is looking to capture and celebrate the changes in cricket over the years with a 360 degree marketing activity. "We feel the World Cup is a tremendous opportunity for us to leverage in terms of our image as also our sales. The IPL, too, is a great platform but that does not take away anything from the efficiency of the World Cup," says Sandeep Singh Arora, executive VP- marketing, cola, PepsiCo India.
The country's largest media agency, Group M, expects both the World Cup and the IPL to equally share the Rs 1,500 crore ad booty but the average viewership ratings are expected to be better for the IPL. While the World Cup is expected to clock an average of 3.5 rating, the IPL will register an average of 5, according to Group M. "Brands like PepsiCo and Hero Honda, which have traditionally been cricket-centric in their communication and positioning, will prefer being on the World Cup as it has involved viewership unlike an IPL which is like a hindi general entertainment channel," says R Gowthaman, head, Mindshare-South Asia. While ESS has signed on sponsors like PepsiCo, Hero Honda, Sony India, Nokia, SET Max has got on board Hyundai, Vodafone, Cadbury India besides seven other sponsors.
This involvement and less clutter is what an advertiser like Philips is looking to cash in on. "We have been present in cricket for the last three years and got good returns. The World Cup is an ideal platform for us to reach our target audience. It is like a national event filled with passion and we expect to get undivided attention from viewers unlike the IPL which is excessively commercialised," says Vivek Sharma, CMO, Philips India.
But a big dampener for the ICC property, say media experts, is the number of matches that does not involve India, which constitute about 80% of the tournament and of course, the fate of the Indian team. The broadcaster of the World Cup, ESS says the ICC has changed the format from the 2007 edition so as to secure at least a month-long presence of the India team. India plays its last group match only on March 20, a month from the start of the tournament. "Yes, there has been some devaluation of the 50-over game but the World Cup has a special impact and that is the response we have got from advertisers," says an official spokesman of ESS.
The marketing game is not just limited to advertisements. So everything that touches a consumer's life directly like flat screen TVs, apparel and FMCG products would be hard sold on ground as well. It's only natural, therefore, that to capture this national fervour, marketers beyond just the ones associated with the event on air are making plans. Retail chain Big Bazaar, which is the official merchandiser for the World Cup, has launched a range of personal care products like toothpastes and soaps through its Sach brand-inspired by Sachin Tendulkar-to coincide with the tournament. Even multiplex chains are preparing to hop on to the cricket bandwagon. "We are trying to extend the buzz around cricket on to the cinema goers by introducing cricket fever combo wherein consumer can win world cup merchandise," says Archana Jhangiani, head brand & marketing, Big Cinema.
It's just a matter of time before the consumer market explodes on the country's biggest religion backed by the marketers attempt to maximise their quest for the consumer's purse.
MELBOURNE: Just few weeks remaining for the ICC Cricket World Cup 2011 and the five venues for the events are still not completed. Despite admitting the fact, International Cricket Council (ICC) Chief Executive Haroon Lorgat said that the subcontinent will be ready in time to host the World Cup.
Lorgat expressed confidence for the completion of the venues as well as the for the security arrangements. The mega event is commencing on February 19 and will conclude on April 2. India, Srilanka and Bangladesh are co-hosting the World Cup 2011.
While attending a press conference at Melbourne, Lorgat said, “Five stadia are still to be completed but there are no alarm bells ringing and I’m sure they will be ready well before the World Cup.”
HAROON LORGAT
As pet the latest reports on the World Cup Venues, five grounds are yet to be completed including Mumbai’s Wankhede Stadium where the final is scheduled to be played. These grounds are still under constructions and organisers are trying hard to finish the work and get those ready for hosting the matches.
Lorgat added that the Feb. 5 verdict on spot-fixing allegations against three Pakistan cricketers Salman Butt, Mohammad Asif and Mohammad Amir would not have any adverse effect on the World Cup.
“There’s some time between when the verdict is released on the fifth of February. We were keen to have it well before the start of the World Cup,” he said.
So far, only three of the total 14 World Cup participating teams have announced their final squads for the event. These three are Sri Lanka, Zimbabwe and Netherlands. Australia is expected to announce its final-15 on 19 January. While, India will announce its final 15-man squad for February’s World Cup on 17 January.
MUMBAI: As the mega event of Cricket, ICC Cricket World Cup 2011 is arriving; all the sponsors of the event are ready with their brand ambassadors for campaigning. As a part of ICC Cricket World Cup 2011 campaign by soft drink manufacturer Pepsi, India captain Mahendra Singh Dhoni and Opener Virender Sehwag will wear body paints.
As per the media release, the campaign for the mega event will launch very soon and India’s off-spinner Harbhajan Singh, batsmen Suresh Raina and Virat Kohli would also be a part of it. The first of the television commercials featuring Indian cricket players would be launched on January 15, followed by others.
As a part of the ”Change the Game” campaign by Pepsi, five of the cricketers will be seen sporting body paints. As per the release, the body paint campaign is an attempt to bring alive the passion that these cricketers have for their game.
Pepsi Campaign
“Cricket is more than just a game in India, it is like a faith and its followers include millions of passionate Youngistaanis. With our innovative Cricket World Cup campaign we wanted to reflect the same fervor and energy that the fans and the players have. And what can be more passionate than wearing it on your body,” Sandeep Singh Arora, Pepsico India’s Executive vice-president (Marketing), said.
The Indian Leading players have taken their shirts off for the campaign and wear their passion in the form of paints. The new body painted look is youthful, fresh and symbolic of the individual player’s passion for the game.
The company plans to launch the campaign across various mediums and channels, including print, radio and through consumer engagement programs.
For the World Cup 2011, which is commencing on February 19 and will conclude on April 2, Pepsi is one of the global sponsors for the World Cup 2011. India, Srilanka and Bangladesh are co-hosting the mega event.
The ICC Cricket World Cup fever is back. Riding high on the cricket wave is Pepsi and now that it is also an official sponsor, the cola major celebrates the new unorthodox yet immensely popular face of modern cricket with a new campaign, titled ‘Change the Game’.
The campaign has been conceptualised by Taproot India, who has been appointed to handle the World Cup campaign for Pepsi. However, JWT India continues to be the creative partner for PepsiCo India.
Client: PepsiCo India Brand: Pepsi Agency: Taproot India Medium: Television
The Brief: It’s all about change and so is with the sport ‘Cricket’. According to PepsiCo India, their tagline – ‘Change the Game’ – is not a notion but a reality that is reflected in the way cricket is played, watched and enjoyed the world over and in India today. Through the metaphor of cricket, it salutes the Youngistaanis, who within themselves have found the power to defy tradition and pave their own way by not breaking the rules, but by changing them.
Explaining the objective, Deepika Warrier, Marketing Director, PepsiCo Beverages, India, said, “Pepsi has always been closely associated with youth platforms such as cricket; and ICC Cricket World Cup is the single biggest event that unifies millions of passionate Youngistaanis. Our ‘Change the Game’ campaign celebrates the same passion and the new age mantra of cricket, which is irreverent, unorthodox, fun, challenging and unmistakably Pepsi.”
She further said, “PepsiCo is one of the global sponsors of the ICC Cricket World Cup and we have created an innovative package for brand Pepsi to leverage this mega event. We are confident that the campaign thought of ‘Change the Game’ will appeal to the youth and inspire them to be the game changers in their own lives.”
Speaking on the thought process of the campaign, Agnello Dias, Chief Creative Officer and Co-Founder, Taproot India, said, “Pepsi has always been the fearless voice of uninhibited youth; a belief that needed to be interpreted even as the official partner of the event. Only Pepsi could turn this official status on its head by standing up for the brave new, unorthodox face of the modern game. The unplugged, organic face of contemporary cricket is a reflective of everything that the youth of today live by. That it’s not the textbook that matters, but the result is at the end of the day, because the game can always change.”
The Execution: Featuring some of the cricketing world’s biggest superstars, the campaign includes a series of ad films that will showcase out-of-the-box moves that are not text-book and yet help achieve the ultimate goal. Irreverent and youthful in spirit, these films promise to bring alive the passion Youngistaanis share for the game, both on and off the field. The first film as part of the campaign revolves around Indian team skipper Mahendra Singh Dhoni’s famous game changing move – the Helicopter Shot.
The campaign is produced by Corcoise Films and directed by Prasoon Pandey.
The Final Product: Supporting the on-air initiatives is the eye-catching off-air campaign with cricketers in a never-seen-before painted body look. The new body painted look is youthful, fresh and symbolic of the individual player’s passion for the game. Covered only with a layer of colourful body paint, the cricketers’ images reflect their energetic and unique persona on the field. Each design and choice of colour palette has a story behind it, which mirrors the athlete’s character.
The campaign is being launched across various mediums and channels to ensure complete 3D activation across all verticals. It will be supported by a 360-degree approach, including thematic ATL and outdoor, consumer engagement programmes, special edition packaging, in-stadia amplification and digital engagement programmes.
Xpert Comments: So, how does the industry professional view the latest TVC? Nilesh Vaidya, Executive Creative Director, Euro RSCG India, commented, “A watchable film, but didn’t really surprise. In fact, the only thing that got me thinking was the sign-off. Will Coke do a ‘nothing official about it’ number now?”
Our Take: It’s the Cricket World Cup and knowing how cricket-crazy Indians are, one can only expect a World Cup campaign being larger than life, especially when it comes to a cola major like Pepsi. However, though ‘Change the Game’ idea is fresh, somewhere the X-factor is missing. But here’s hoping that the overall 360 campaign has some good surprises in store.
