A high-visibility print campaign and hoardings by Sony featuring India cricket captain MS Dhoni has landed in controversy just days before the start of the world cup, with the International Cricket Council checking out if it is a case of ambush marketing.
The campaign, that shows Dhoni playing cricket in blue clothes, has not gone down well with the ICC, which has laid down strict guidelines for protecting its sponsors against any form of ambush marketing, two officials close to the developments told ET. The advertisements promote Sony’s high-definition televisions.
The campaign, that shows Dhoni playing cricket in blue clothes, has not gone down well with the ICC, which has laid down strict guidelines for protecting its sponsors against any form of ambush marketing, two officials close to the developments told ET. The advertisements promote Sony’s high-definition televisions.
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