With still more than a month to go, the catchy ICC Cricket World Cup 2011 song, De Ghumaa Ke, is already making a big impact in the sub-continent and beyond. On this week's edition of ICC Cricket World audio show, the composers of song, Shankar-Ehsaan-Loy, talk about the inspiration for their hit tune.
As popular and critically acclaimed music directors of Bollywood, the trio has created an upbeat song, with versions in Hindi, Bangla and Sinhalese that will feature widely in the build-up to and during the tournament that will run from 19 February-2 April 2011 in Bangladesh, India and Sri Lanka.
"We thought about what one should expect of an anthem, and we wanted to compose a song that appealed to every cross-section of society.
"The title De Ghumaa Ke (literally meaning 'Hit it Hard') is a term you use whether you're watching your own local team or Sachin Tendulkar hit a six. That's the whole idea, a fun song that will catch on and we hope it gets the crowds chanting and dancing in the stands throughout the ICC Cricket World Cup," they say.
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