Pepsi has taken their ICC Cricket World Cup campaign ‘Change The Game’ forward and launched a unique platform ‘Pepsi Change The Game 11’, powered by MTV. Pepsi is giving Youngistaan an opportunity to Change the Game in true Pepsi style where Youngistaanis need to demonstrate unconventional techniques of batting, bowling and fielding; unique skills in cheering and commentary.
11 Youngistaanis from across the country through on ground & digital activation will be shortlisted and win a once in a lifetime opportunity to watch all the India matches LIVE at the stadium, this World Cup. 1 quarter final, 1 semi final and the FINALS LIVE at the STADIUM! That’s not all, the winners get to be stars on MTV and chill with the VJs. These Youngistaanis will also have their views followed by other fans on Facebook, Twitter and on the Pepsi – Change the Game website.
The event in Delhi saw high energy level participation from Youngistaanis who were eager to impress Robin Uthappa with their way of changing the game. Innovative ways of bowling, batting and fielding were displayed by the enthusiastic cricket fanatics present. The crowd applauded participants who performed out of the box skills in cheering and commentary. The 24 finalists who will compete for the final Pepsi Change The Game 11 team will be announced in the first week of February 2011.
‘Pepsi Change The Game 11’ is a life time opportunity for 11 talented Youngistaanis to live, breathe and experience cricket like never before! The chosen ones will get to attend all India matches during the Cricket World Cup 2011 and voice their opinions and observations onto the social networking sites and Pepsi’s website through cool mobile phones provided to them. They will also get a chance to be on MTV for a special show to report their views. A chance to watch all India cricket matches live in the stadium in true Pepsi style this ICC Cricket World Cup and be the voice of Youngistaan.
One can participate under three main categories; cricket skills, commentary and cheering. But the catch here is that Pepsi and MTV are not looking for anything textbook and already existing. So if you have a new and unconventional way of batting, bowling, fielding, cheering or commentating you can be a game changer. So get ready to impress your favourite MTV VJs and cricket stars like Robin Uthappa and Manoj Tiwari to win your way and be a part of Pepsi Change the Game 11.
The Pepsi and MTV team are travelling to your Delhi, Mumbai, Hyderabad, Kolkata, Lucknow, Bangalore, Pune, Ludhiana, Ahmedabad and Kanpur to conduct on ground selections where fans can enact their change the game moves in 60 seconds in front of the camera. 24 final participants from 10 cities and 6 from digital participation will be chosen and taken to Mumbai for the grand finale on MTV.
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