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दुबई. 2011 क्रिकेट विश्वकप शुरू होने में तीन हफ्ते से कम का वक्त रह गया है, लेकिन इस प्रतिष्ठित टूर्नामेंट के विजेता को लेकर कयास लगने शुरू हो गए हैं। टीम इंडिया के कप्तान महेंद्र सिंह धोनी की उनकी टीम को हल्के में न लेने की चेतावनी के बाद टूर्नामेंट के सह आयोजक भारत को सट्टेबाज भी संभावित विजेता मान रहे हैं। यही वजह है कि सट्टेबाज सबसे ज़्यादा सट्टा भारत पर लगा रहे हैं। सट्टेबाजी के बाजार में भारत का भाव 7/2 चल रहा है। गौरतलब है कि 19 फरवरी से शुरू हो रहे आईसीसी क्रिकेट विश्वकप में भारत के अलावा बांग्लादेश और श्रीलंका आयोजक हैं।
ज़्यादातर इंग्लिश सट्टेबाज टूर्नामेंट जीतने के लिए भारतीय टीम को फेवरेट टीम मान रहे हैं। श्रीलंका पर सट्टेबाजों ने 5/1 और 36 साल से विश्व कप जीतने का सपना देख रहे इंग्लैंड पर भी 5/1 का भाव लगाया है। सट्टाबाजार में दो अन्य टीमों जिनपर सबसे ज़्यादा दांव लगाया जा रहा है, वे हैं ऑस्ट्रेलिया और दक्षिण अफ्रीका।
ऑस्ट्रेलिया 2007, 2003, 1999 और 1987 में यह खिताब जीत चुका है। वहीं, भारत ने १९८३, श्रीलंका ने १९९६ और पाकिस्तान ने १९९२ में विश्व कप जीता है। हाल ही में ऑस्ट्रेलिया पर एशेज और टी २० मैच में जीत के चलते इंग्लैंड के भाव आसमान छू रहे हैं।
* Sony is the ‘On-air Broadcast Sponsor’ on ESPN Star Sports which will provide Live HD feed for Cricket World Cup
* Promotes Full HD BRAVIA range that includes 20 models of Full HD 3D, Full HD LED and Full HD LCD TV
* Signs Mahendra Singh Dhoni as Brand Ambassador for Sony Full HD TV to promote ‘The Incredible Game in Sony High Definition’ campaign
* Allocates Rs.100 crore towards multi-media campaign including ATL & BTL activities
Sony India consolidates its No. 1 position in the Flat Panel TV segment with a target of 40% market share during the Cricket World Cup season from January to March. While India is about to witness the Incredible game in HD for the first time, Sony is proud to be associated with ESPN Star Sports as the ‘On-air Broadcast Sponsor’. Sports broadcasting in HD will be a game changer and Sony has set itself a target to sell 2.5 lakh units of BRAVIA HD TV during this period. Consumers would have a wide choice of 20 Full HD models that include Full HD 3D, Full HD LED and Full HD LCD TV. Towards this end, Sony has plans for a Rs. 100 crore multi-media campaign with the new Brand Ambassador, Dhoni. This campaign would cover various media formats such as TVC, Print, Web, PR, Shop front and outdoor to maximize visibility.
Elaborating on Sony India’s plans, Masaru Tamagawa, Managing Director, Sony India said, “Sony has chosen cricket to promote High Definition as it is the most popular sport in India and makes for a perfect platform to bring HD closer to our consumers. With our wide range of Full HD BRAVIA TVs, consumer can enjoy a very captivating World Cup viewing experience, right in the comfort of their home.” He further added, “We have chosen Dhoni as the face of Sony Full HD TV as we feel he will create the perfect synergy with our target audience during this exciting cricket season.”
Dhoni will be promoting Sony’s high decibel ‘The Incredible Game in Sony High Definition’ campaign during World Cup. This multi-media campaign will include more than 3000 TVC spots across 19 leading channels, print campaign across 36 top media and a very impactful outdoor campaign with more than 100 billboards across the country. Apart from extensive web promotion, a dynamic shop-front will also be an integral part of Sony’s communication campaign. As a special consumer connect initiative, Sony has announced lucky draw promotion-100 lucky families will get a chance to meet Dhoni.
Speaking about the association with Sony India, Dhoni, said, “I am pleased to be associated with a futuristic brand like Sony. Cricket in HD will be the most incredible experience this season and through Sony, I would like to recommend this experience to our Indian audience. Sony, a cult brand has always offered excellent products and path-breaking technology to its consumers. It is now taking the HD phenomenon forward and I am proud to be a part of this initiative.”
Sony India has also associated itself with Airtel through a consumer promotion. Sony India would offer free Airtel HD DTH connection on purchase of BRAVIA Full HD TVs. This offer will be valid from Feb 1 – Apr 15, 11.
Targetting 40 per cent share of the flat-panel television segment during the cricket World Cup, Sony India has earmarked ad spends of Rs 100 crore towards a multi-media campaign.
Consumer electronics brand, Sony India is targetting a 40 per cent market share in the flat-panel television segment during the cricket World Cup season from January to March. The company has set a target to sell 2,50,000 units of Bravia HD TV during the period. Sony intends to promote the complete Bravia range, which includes 20 models of Full HD 3D, Full HD LED and Full HD LCD sets.
To meet the objective, Sony has announced its plans, which include a multi-media campaign and brand associations. To begin with, Sony has tied up with ESPN-STAR Sports to provide live high-definition feed for the tournament as the on-air broadcast sponsor.
Bringing on-board the Indian cricket captain, Mahendra Singh Dhoni as the brand ambassador for a year, Sony has chalked out a Rs 100 crore multi-media campaign, including ATL and BTL activities. Dhoni will promote the company's 'The Incredible Game in Sony High Definition' campaign during the World Cup.
In a press statement, Masaru Tamagawa, managing director, Sony India, says, "Sony has chosen cricket to promote 'high definition', as it is the most popular sport in India and makes for a perfect platform to bring HD closer to our consumers."
On the choice of the ambassador, Tamagawa says that Dhoni creates the perfect synergy with the target audience during the cricket season.
Sony's campaign would be spread across various media formats, including television, print, digital, outdoor, in-store activities and special consumer connect initiatives. The television campaign will break on February 11, with more than 3,000 (television commercial) TVC spots planned across 19 leading channels. The print campaign will cover 36 top publications, while the outdoor promotions will deploy more than 100 billboards across the country.
Sony has also tied up with Airtel, which would offer free Airtel HD DTH connections on the purchase of the Bravia Full HD TVs.
The creative duties for the brand are handled by JWT India, while Lintas Media Group is Sony India's media buying agency.
NEW DELHI: ICC CEO Haroon Lorgat believes cricket World Cup will dismiss fears of the demise of the 50-over format of the game and prove that all three formats can co-exist.
"I think the talk of poor interest in 50-over cricket is overstated. I firmly believe that all three forms of the game (Test, ODI and T20I) will co-exist and in fact thrive at international level," Lorgat said.
"I hope that the ICC Cricket World Cup, being the game's flagship event and cricket's biggest prize, will add to reversing the poor perception of 50-over cricket as some of the recent matches already have.
"To be frank, the talk of a demise of 50-over ODI cricket is way out of whack with what we are experiencing. Players, spectators, TV viewers and administrators still see great value in the ODI and I think we are very fortunate as a sport to have three viable formats that are so popular in their own ways. I can't think of any other sport that enjoys such an embarrassment of riches in that way," he added.
Lorgat said 2011 will witness the most open and unpredictable ICC Cricket World Cup in history.
"This year's event promises to be one of the most open and unpredictable in history. It seems to me that the top teams are all playing some wonderful cricket at present and there is precious little to decide between them," he said.
"The Australians could make history by becoming the first team to win four in a row but they will be challenged as they are not as dominant today as they were four years ago. The other teams no doubt will sense an opportunity to wrestle 'The Cup that Counts' from their tight grasp," he added.
The ICC CEO said the governing body doesn't have plans to tinker with the format of the game but it is ready to consider changes if it is good for cricket.
"There are no plans to dramatically change the format of the 50-over game at international level. That said, we encourage our Members to experiment with different formats and initiatives to see if there are ways it can be enhanced," he said.
"The ODI today has a very different look and feel to what it was 40 years ago when the first match took place in 1971. We have always embraced change and will continue to do so. If it's good for ODIs we will consider it," he added.
The World Cup, which is being co-hosted by India, Sri Lanka and Bangladesh, will be starting from February 19 in Dhaka.
Television makers and satellite TV service providers have started the battle for the Cricket World Cup sales bonanza through price cuts, bundled offers, zero-interest finance and big-ticket campaigns.
Panasonic has cut the prices of its flat television models, while LG, Samsung and Akai kept television out of overall price increases to offset rising input costs.
Sony on Tuesday also roped in Indian captain Mahendra Singh Dhoni as its brand ambassador and kicked off a 100-crore multimedia campaign to promote its Bravia HD TV brand and said it targeted to sell 2.5 lakh television units during the mega event.
TV makers have also tied up with direct-to-home satellite TV providers such as Dish TV, Tata Sky and Airtel Digital TV and financiers for bundled discount offers and special finance schemes. DTH providers are also offering special sports packages to cash in on cricket fever, besides tying up with TV brands.
"World Cup Cricket season is as good as Diwali season," says Saurabh Dhoot, director at Videocon Industries , which is present in both television and DTH markets.
TV makers expect up to 50% jump in their monthly sales during the February-May period. While the World Cup takes place between February 19 and April 2, IPL-4 kicks off on April 8.
Japanese company Panasonic has reduced the prices of all its LCD television models by 3%, or 800-1,000. A 32-inch Panasonic LCD TV is now available at nearly 24,000.
"World Cup is the time when cricket fans are glued to their television sets almost throughout the day. We want to reach out to a large number of people this time," Panasonic India's marketing director Manish Sharma said. Television prices will be revised upwards only in April, he said. Panasonic, however, is contemplating a price increase in its other products due to increasing prices of raw materials such as copper and steel.
Something market leader LG India has already done. The South Korean consumer durable maker has increased prices of all products categories except televisions by 5%.
"Picture tube, a key cost component in a TV set, hasn't witnessed a sharp price rise. So, television prices have been kept stable," LG India's chief operating officer YV Verma said.
Of course, it has the World Cup demand in mind. LG expects 35% year-on-year growth in TV sales during the World Cup-IPL season.
Samsung and Akai, too, will hold on to TV prices for now. Samsung is also offering zero-interest finance schemes to boost TV sales this season.
LCD TV sales doubled in 2010 to nearly 3 million units from 1.5 million in 2009, thanks to sporting actions such as IPL-3, Football World Cup and Commonwealth Games. Television makers expect the market to touch 5-million mark this year.
Sony aims to corner a 40% share in the flat panel TV market during the World Cup by selling 2.5 lakh units during the mega event, Sony India MD Masaru Tamagawa said.
"Cricket is the biggest sport in India. Dhoni and Sony are a perfect match," he told reporters in Mumbai. An industry official said Sony has also cut its TV prices, but this could not be confirmed from company officials.
Sony has also joined hands with Airtel to offer free DTH connection on purchase of its Bravia HD sets till April 15. Dish TV has a similar tie-up with Samsung.
DTH service providers expect the Indian market to grow to 35 million by the end of the cricket season. With ESPN Star Sports telecasting the World Cup in Hi-Definition, players are betting big on HD box sales too. Videocon D2H has launched its high-definition Digital Video Recorder, which allows users to record live programme to watch it later.
* Sony is the ‘On-air Broadcast Sponsor’ on ESPN Star Sports which will provide Live HD feed for Cricket World Cup
* Promotes Full HD BRAVIA range that includes 20 models of Full HD 3D, Full HD LED and Full HD LCD TV
* Signs Mahendra Singh Dhoni as Brand Ambassador for Sony Full HD TV to promote ‘The Incredible Game in Sony High Definition’ campaign
* Allocates Rs.100 crore towards multi-media campaign including ATL & BTL activities
Sony India consolidates its No. 1 position in the Flat Panel TV segment with a target of 40% market share during the Cricket World Cup season from January to March. While India is about to witness the Incredible game in HD for the first time, Sony is proud to be associated with ESPN Star Sports as the ‘On-air Broadcast Sponsor’. Sports broadcasting in HD will be a game changer and Sony has set itself a target to sell 2.5 lakh units of BRAVIA HD TV during this period. Consumers would have a wide choice of 20 Full HD models that include Full HD 3D, Full HD LED and Full HD LCD TV. Towards this end, Sony has plans for a Rs. 100 crore multi-media campaign with the new Brand Ambassador, Dhoni. This campaign would cover various media formats such as TVC, Print, Web, PR, Shop front and outdoor to maximize visibility.
Elaborating on Sony India’s plans, Masaru Tamagawa, Managing Director, Sony India said, “Sony has chosen cricket to promote High Definition as it is the most popular sport in India and makes for a perfect platform to bring HD closer to our consumers. With our wide range of Full HD BRAVIA TVs, consumer can enjoy a very captivating World Cup viewing experience, right in the comfort of their home.” He further added, “We have chosen Dhoni as the face of Sony Full HD TV as we feel he will create the perfect synergy with our target audience during this exciting cricket season.”
Dhoni will be promoting Sony’s high decibel ‘The Incredible Game in Sony High Definition’ campaign during World Cup. This multi-media campaign will include more than 3000 TVC spots across 19 leading channels, print campaign across 36 top media and a very impactful outdoor campaign with more than 100 billboards across the country. Apart from extensive web promotion, a dynamic shop-front will also be an integral part of Sony’s communication campaign. As a special consumer connect initiative, Sony has announced lucky draw promotion-100 lucky families will get a chance to meet Dhoni.
Speaking about the association with Sony India, Dhoni, said, “I am pleased to be associated with a futuristic brand like Sony. Cricket in HD will be the most incredible experience this season and through Sony, I would like to recommend this experience to our Indian audience. Sony, a cult brand has always offered excellent products and path-breaking technology to its consumers. It is now taking the HD phenomenon forward and I am proud to be a part of this initiative.”
Sony India has also associated itself with Airtel through a consumer promotion. Sony India would offer free Airtel HD DTH connection on purchase of BRAVIA Full HD TVs. This offer will be valid from Feb 1 – Apr 15, 11.
NEW DELHI: ICC CEO Haroon Lorgat believes cricket World Cup will dismiss fears of the demise of the 50-over format of the game and prove that all three formats can co-exist.
"I think the talk of poor interest in 50-over cricket is overstated. I firmly believe that all three forms of the game (Test, ODI and T20I) will co-exist and in fact thrive at international level," Lorgat said.
"I hope that the ICC Cricket World Cup, being the game's flagship event and cricket's biggest prize, will add to reversing the poor perception of 50-over cricket as some of the recent matches already have.
"To be frank, the talk of a demise of 50-over ODI cricket is way out of whack with what we are experiencing. Players, spectators, TV viewers and administrators still see great value in the ODI and I think we are very fortunate as a sport to have three viable formats that are so popular in their own ways. I can't think of any other sport that enjoys such an embarrassment of riches in that way," he added.
Lorgat said 2011 will witness the most open and unpredictable ICC Cricket World Cup in history.
"This year's event promises to be one of the most open and unpredictable in history. It seems to me that the top teams are all playing some wonderful cricket at present and there is precious little to decide between them," he said.
"The Australians could make history by becoming the first team to win four in a row but they will be challenged as they are not as dominant today as they were four years ago. The other teams no doubt will sense an opportunity to wrestle 'The Cup that Counts' from their tight grasp," he added.
The ICC CEO said the governing body doesn't have plans to tinker with the format of the game but it is ready to consider changes if it is good for cricket.
"There are no plans to dramatically change the format of the 50-over game at international level. That said, we encourage our Members to experiment with different formats and initiatives to see if there are ways it can be enhanced," he said.
"The ODI today has a very different look and feel to what it was 40 years ago when the first match took place in 1971. We have always embraced change and will continue to do so. If it's good for ODIs we will consider it," he added.
The World Cup, which is being co-hosted by India, Sri Lanka and Bangladesh, will be starting from February 19 in Dhaka.
