Hyundai Motor India Limited (HMIL), the largest exporter and second largest car manufacturer in India, and the official ‘Car Partner’ of the ICC Cricket World Cup 2011, today kick started its consumer engagement programme with the launch of the Hyundai Fan Park, where fans can watch the matches of the ICC World cup live on a large screens in a fun-filled environment.
The Hyundai Fan Park is a unique initiative, which will include a marquee set up in prominent malls in the National Capital Region of Delhi, Mumbai and Chennai. These pavilions will have giant screens for live screening of all matches, a cricket pitch for fans to display their cricketing talent, get special tattoos and caricatures done, cheerleaders and lots of games with interesting cricket memorabilia to be won as prizes.
Speaking on this initiative, Arvind Saxena, Director, Marketing and Sales, HMIL, said, “As the official car sponsor for the ICC Cricket World Cup 2011, we are extremely delighted to organize the Hyundai Fan Park. It is our constant focus to increase customer interaction and satisfaction, and this park will bring together the collective synergy of scores of fans of the sport that binds this country together. I am confident that customers will appreciate this special initiative and participate with great enthusiasm”.
The Hyundai Fan Park will be held at the Great India Place, NOIDA, the In-Orbit Mall in Mumbai and the Ampa mall in Chennai. Fans will be treated to giant screens to catch all the action, live, and non-stop for the entire duration of the World Cup (19th Feb – 2nd April). The award-winning i10, the i20, the Santa Fe and the Sonata will also be on display.
So for those who love to watch cricket and feel the energy of hundreds of fans as they enjoy the game, the Hyundai Fan Park is the place to be!
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