Wednesday, February 16, 2011

Now, every six in World Cup will matter

MUMBAI: Reliance Life Insurance has joined hands with the International Cricket Council ( ICC) and Room to Read - a global non-profit organization committed to promoting literacy and gender equality in education, to launch the 'Boundaries for Books' campaign.

Reliance Life Insurance, in a first-of-its-kind initiative - 'Boundaries for Books' - will contribute Rs. 25,000 for every six hit during the World Cup. This donation will be made to Room to Read, towards establishing libraries and providing local language and English books to underserved children across India.

Every single six will ensure that at least 30 children get access to fully functional libraries with books and trained teachers, thereby catalyzing a long-term revolution amongst young minds that will lead the future of India. The announcement was made last week.

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