Monday, February 21, 2011

ESPN launches Cricinfo mobile applications

ESPN has launched its popular ESPNcricinfo service as a mobile application on Apple's iPhone in time for the ICC Cricket World Cup.

Available free-to-download, the app is designed to connect cricket fans with the live match experience via scores, news, opinion, commentary, pictures and statistics. The iPhone Cricinfo app is available now, and a Google Android version will launch shortly.

Features on the app include an integrated live game experience, personalisation options, wicket alerts and opinion from cricket legends such as Geoff Boycott and Ian Chappell.

Before the Cricket World Cup gets underway in India next month, the new apps will get a special World Cup section offering exclusive video content, including classic World Cup performances picked by Chappell, a daily news roundup hosted by Indian cricket journalist Harsha Bhogle and On The Road With Zaltzman, in which British comedian Andy Zaltzman presents a daily travelogue from the host cities.

"Mobile media is now an essential part of how fans stay connected to the sport they love," said Tom Gleeson, vice president of digital media at ESPN International.

"The ESPNcricinfo app is another step in ESPN's bid to serve cricket supporters on multiple devices with the very best sporting content."

ESPN said that its mobile websites had an audience of nearly 30 million users worldwide in December 2010, up by 143% year-on-year.

The Disney-owned broadcaster is expected to launch a Formula 1 app in time for the start of the 2011 season and an ESPNScrum app for the Rugby World Cup later in the year.

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