The much awaited ICC Cricket World Cup, which has returned to the Indian subcontinent after 15 years, kick started from February 19 and will go on till April 2.
Like most of the people around the world, advertisers are also following the mega event. Following the World Cup would be the IPL and cricket will reign supreme.
Over 54 brands are on board looking to get maximum mileage and eyeballs for themselves. But the experience in 2007, when the Indian team crashed out after three matches, left a lot of advertisers wary. This time round though things promise to be different.
World Cup 2011: Advertisers bet big on good show by India
Most advertisers are confident that they won't need any backup plans in case India exits early from the tournament because India is not going to exit early from the tournament.
The marketers have been busy charting their strategies for the World Cup and the IPL. Ad filmmakers have been busy converting those plans into those commercials, we will be seeing on the World Cup and then on the IPL.
Over the past few weeks, a bulk of the action has shifted from the planning and scripting stage at the advertising agencies to the production houses. These production companies are burning the midnight oil to meet all the delivery deadlines.
The ICC World Cup will be broadcast on ESPN, Star Cricket and Doordarshan and 37 of the 49 matches will be simulcast in Hindi on Star Sports. The broadcast will be available online as well.
Like most of the people around the world, advertisers are also following the mega event. Following the World Cup would be the IPL and cricket will reign supreme.
Over 54 brands are on board looking to get maximum mileage and eyeballs for themselves. But the experience in 2007, when the Indian team crashed out after three matches, left a lot of advertisers wary. This time round though things promise to be different.
World Cup 2011: Advertisers bet big on good show by India
Most advertisers are confident that they won't need any backup plans in case India exits early from the tournament because India is not going to exit early from the tournament.
The marketers have been busy charting their strategies for the World Cup and the IPL. Ad filmmakers have been busy converting those plans into those commercials, we will be seeing on the World Cup and then on the IPL.
Over the past few weeks, a bulk of the action has shifted from the planning and scripting stage at the advertising agencies to the production houses. These production companies are burning the midnight oil to meet all the delivery deadlines.
The ICC World Cup will be broadcast on ESPN, Star Cricket and Doordarshan and 37 of the 49 matches will be simulcast in Hindi on Star Sports. The broadcast will be available online as well.
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