Wednesday, February 23, 2011

Now, it’s Kollywood versus cricket

CHENNAI: If you thought you had enough reason to skip the cinema halls over the next two months, with cricket fever slated to reach its peak with the World Cup and the IPL to follow, think again.

This summer, Kollywood is gearing up to give cricket lovers a run for their money, with the year's most awaited films, all set for release.

At least eight popular movies are expected to hit the big screen over the next two months.

Dhanush's Seedan, a remake of blockbuster Malayalam film Nandanam, slated for a February 25 release, will be the first of the long line of big ticket flicks. His much anticipated remake of Rajini's Mappilai, is scheduled for an April 8 release.

Also, two films of upcoming star Jiiva Singampuli and Ko will be released in the same period.

And the list goes on Simbhu's Vaanam, Jayam Ravi's Engeyum Kaadhal, Vishal-Arya's Avan Ivan and Sneha's Bhavani are the other films scheduled before the IPL 4 finals, apart from small films like Aivar, Aaranin Kaaval, Margazhi 16 and Nimidangal.

Less than one week since the World Cup began, theatre occupancy has fallen.

Audience turnout at Sathyam Cinemas fell by 10 per cent on Saturday said Preetha Ramaswamy, PR Manager, Sathyam Cinemas.

Lower audience turnout was a common casualty of cricket matches, she pointed out.

But the big spoiler is the exams. Earlier, only students would stay away Now, even parents don't watch movies during the cricket season to support their kids.

Industry experts believe that the release of big films this summer is inevitable as the cricketing season, will be a long nine weeks, a period too long to be on hold for films.

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